Barely Significant

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Based on extensive consumer culture research demonstrating cultural identity's moderate-to-strong positive associations with attitude formation, with typical effect sizes exceeding β = 0.30 in culturally embedded product contexts, we hypothesize: H1: Cultural Identity demonstrates a practically significant positive association with consumer Attitude toward TCM functional foods.
To further test these associations, LMMs were fitted including a random intercept for school: results did not confirm the association between years of teaching and scores on BPO or BP’s values, but a positive association that approached significance was found between teaching hours per week and “Education of children over time” (cf.